Tchibo short-form video production
Coffee expertise, tailored for short videos.
We produced educational short-form videos for Tchibo to promote the brand’s whole-bean coffee portfolio; the content was educational yet visually engaging and tailored to the specific platform, all filmed in our own studio using a set designed specifically for the brand.
The Challenge
The goal was to position Tchibo’s coffee expertise and encourage the consumption of whole-bean coffee, ensuring that the educational aspect functioned as engaging social content rather than a formal tutorial. They needed to capture the attention of a younger, more playful audience on TikTok, while simultaneously engaging a more mature target group on Meta platforms.
The Solution
We built our communication around an authentic barista, combining coffee tips, recipes, and product knowledge with strong hooks and striking visuals. We designed the content during production to work naturally across both TikTok and Meta platforms through varied editing and cuts — all set within the visual world of a custom, Tchibo-compatible coffee corner.
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@tchibomagyarorszag Kávé választás a csomagolás alapján? 🤔 Tudd meg, mit jelent az intenzitás, a savasság és az aroma a csomagoláson, hogy soha többé ne csak a design alapján dönts! 🔥 #tchibokávé #szemeskávé #kávétippek ♬ original sound - TchiboMagyarorszag
@tchibomagyarorszag Két kávé, mégis mi a különbség? 👀☕ A szemes kávé 3 nagy előnye: frissesség, gazdagabb íz és teljes kontroll az őrlés kapcsán! Jöhet a szemes kávé?🫘 Próbáld ki a Tchibo szemes kávékat, és fedezd fel te is a különbséget! #tchibokávé #szemeskávé #kávétippek ♬ original sound - TchiboMagyarorszag
Some of the partners who entrusted us with their visual identity:
