SPAR TikTok channel management
We produced short-form videos for SPAR Hungary’s TikTok channel between August 2024 and April 2026. Guided by our strategy, we adopted a new content and creative direction to engage younger generations in a way that was both relevant and appealing.
The Challenge
To authentically bring a well-known, 35-year-old brand closer to Gen Z through a long-term TikTok presence —rather than by simply copying current trends— on a platform where one must compete for attention not only with other brands but also with influencers, trends, and content that changes daily.
The Solution
We placed original characters, recurring formats, and storytelling at the heart of the strategy. Alongside trend-based content, we developed an original miniseries and managed the entire TikTok operation in-house—from concept and casting to production and publishing.
videos
0
+
new followers
+
comments
likes
Some of the partners who entrusted us with their visual identity
